PRINT, including:  Magazine Ads, Advertorials, Outdoor Billboards, Direct Mail, and related print collateral.
DIGITAL & MOBILE ADVERTISING, including: Setup and content creation for Adroll, AdWords, Facebook, Instagram, Mail Chimp, Emma and a variety of email marketing platforms.
PRODUCTION:  Relationships with some of the finest printing and marketing companies in North Texas, ensure your project will be produced by the same personnel and equipment utilized by big advertising agencies and marketing firms, without the big agency markup.
Gucci Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
This advertisement was designed specifically for large format, backlit Duratrans locations and had a unique, minimalist design requirement that involved distilling the watch into its key elements, the face and clasp.    |   Ben Gilliand Visual Arts ©2001
Creative Director and Photo Illustration by:  Ben Gilliand; Source Photography:  Client Supplied
Gucci Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
As with any watch or jewelry ad, there is intense scrutiny on the lighting and overall perfection of the final image.  Careful retouching was performed to ensure the watch surfaces displayed a flawless finish.    |   Ben Gilliand Visual Arts ©2001
Creative Director and Photo Illustration by:  Ben Gilliand; Source Photography:  Client Supplied
BMW Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The non-bleed, double page spread pictured above was produced to meet specific goals for a monochromatic, design-heavy layout with strong eye flow.  (As a side note, this is one of the oldest pieces I show, but I still like the layout and I hope a client will eventually be interested in this type of approach.)
   |   Ben Gilliand Visual Arts ©1999
Creative Director, Source Photography and Photo Illustration by:  Ben Gilliand
Bell Helicopter 407, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The image above is from a print ad produced for the high net worth, travel and leisure market.  The Bell 407 depicted in this scene was photographed on location in New York, but utilizes multiple photos, photographic elements and exposures to arrive at the final, stylized photo illustration . 
 |   Bell Helicopter Textron ©2010
Creative Director and Photo Illustration by:  Ben Gilliand;   Source Photography by: Sheldon Cohen
Detail Image of Bell 407 Ad, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The detail shot above demonstrates the level of quality characteristic of my photo illustrations.  In nearly every instance, the final photo illustrations needed to be suitable for large format reproduction for use in trade show properties, outdoor advertising or wall graphics at customer facilities. 
 |   Bell Helicopter Textron ©2010
Creative Director and Photo Illustration by:  Ben Gilliand;  Source Photography by: Sheldon Cohen
Bell Helicopter 429 Ad, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The image above is from a print ad produced for the Australian high net worth, travel and leisure market.  The Bell 429 depicted in this scene was originally photographed at Bell Helicopter’s customization facility in Piney Flats, Tennessee, prior to customer delivery in Australia.   |   Bell Helicopter Textron ©2012Creative Director and Photo Illustration by:  Ben Gilliand;   Source Photography by: Sheldon Cohen;  3ds Max Elements by:  Eric Craft
Bell Helicopter 429 Image Detail, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
This advertisment required this particular aircraft to be depicted in a dynamic attitude over the Great Barrier Reef.  Fortunately, we had the opportunity to photograph the actual aircraft in Tennessee.  As with all photo illustrations, careful attention was placed on matching lighting conditions and background reflections to yield a realistic final scene.
    |   Bell Helicopter Textron ©2012Creative Director and Photo Illustration by:  Ben Gilliand;   Source Photography by: Sheldon Cohen;  3ds Max Elements by:  Eric Craft
Bell Helicopter Trade Show Billboard, Advertising Design by BG Visual Arts, Irving Texas
OUTDOOR ADVERTISING
The image above is from a series of outdoor ads produced for the Singapore Airshow, regarded as the Paris Airshow of Asia. 
Bell Helicopter needed to display their two headlining aircraft, the commercial 429 and the military AH-1Z in one plausible aerial scene.   Both aircraft, the sky and the landscape were all individually composited, including the custom paint schemes shown on each aircraft. 
 |   Bell Helicopter Textron ©2012
Creative Director:  Ben Gilliand;  Source Photography by: Sheldon Cohen and Kalee Appleton;  3ds Max Elements by:  Eric Craft
Bell Helicopter 407GT Ad Illustration, Advertising Design by BG Visual Arts, Irving Texas
TARGETED AUDIENCE ADVERTISING
The single page ad pictured above was specifically designed to target a select customer and make an impactful statement about the product’s exceptional suitability.  A background photo of the rugged jungle terrain was supplied by a regional sales rep and the two Bell 407AH helicopters depicted in the final ad were carefully retouched to represent the customer’s paint scheme, markings and mission configuration.    |   Bell Helicopter Textron ©2012
Creative Director and Photo Illustration by:  Ben Gilliand;  Source photography by:  Kalee Appleton
Bell Helicopter 407GT, Retouching by BG Visual Arts, Irving Texas
BELL 407AH, Royal Brunei Armed Forces, Ad Imagery 
This image sequence demonstrates a condensed version of the steps required to arrive at the imagery utilized in the Bell 407AH magazine ad, pictured above, prior to this animated sequence.
Photo Illustration by:  Ben Gilliand;  Source photography by:  Kalee Appleton

GameGuard Outdoors Magazine Ad, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The magazine advertisement pictured above was produced for GameGuard Outdoors to illustrate the brand’s level of quality and craftsmanship.  The composition of the photography and the minimalist layout were intentional goals, designed to elevate the brand and differentiate the company's products from advertising more commonly found in hunting, sportfishing and outdoor lifestyle magazines.
  |   GameGuard Outdoors ©2016
Creative Director and Source Photography by: Ben Gilliand
GameGuard Outdoors Magazine Ad, Advertising Design by BG Visual Arts, Irving Texas
LIFESTYLE ADVERTISING
The magazine advertisement
pictured above was produced for GameGuard Outdoors to illustrate the brand’s level of quality and craftsmanship.  The composition of the photography and the minimalist layout were intentional goals, designed to elevate the brand and differentiate the company's products from advertising more commonly found in hunting, sportfishing and outdoor lifestyle magazines.   |   GameGuard Outdoors ©2017
Creative Director and Source Photography by: Ben Gilliand

GameGuard Outdoors Website Print Ad, Advertising Design by BG Visual Arts, Irving Texas
INTEGRATED PRINT & DIGITAL ADVERTISING
The print advertisement pictured above was produced for GameGuard Outdoors as a method to drive print readership to register for weekly email communications, containing weekly deals and special offers.  Unique coupon codes allowed the collection of metrics for list growth and ROI based upon each publication.  Web and mobile advertising through AdRoll and Facebook, rounded-out the campaign.
   |   GameGuard Outdoors ©2017
Creative Director and Source Photography by: Ben Gilliand

Busch Beer Outdoor Ad / Billboard, Advertising Design by BG Visual Arts, Irving Texas
OUTDOOR ADVERTISING
The outdoor ad pictured above was produced for GameGuard Outdoors to leverage their partnership with Anheuser-Busch and bolster awareness of the GameGuard brand.  The ad was intended to highlight the use of the GameGuard camouflage pattern, printed on special edition Busch and Busch Light beer cans.  The setting and lighting were intended to paint the picture of a perfect Texas day, and feature landscape elements which mirror the design elements found in the company's proprietary camouflage pattern. 
 |   GameGuard Outdoors ©2017
Creative Director and Source Photography by: Ben Gilliand

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